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Banks and financial services providers are pioneers in the adoption of digital technologies. According to McKinsey & Company, the financial sector will experience a significant shift in demand for digital…
Traditional insurance companies will find it increasingly difficult to generate attractive returns unless they quickly adopt digital technologies. And the data shows that those that do adapt are much more…
In today’s world, marketers and digital transformation professionals know the importance of a holistic view of the customer and their interactions with their organization. Most organizations have moved beyond simple…
How do Spaniards shop on social networks? How do we perceive this transactional experience? What are its advantages, what are its pitfalls and difficulties? What do we demand throughout this…
However, the breakneck pace of technology innovation coupled with customers’ increasing expectations and demands can be a formidable combination to handle. It’s easy for customer loyalty to disappear if service…
We all know that the influx of tourists to a destination is not constant. There are seasons with a lot of affluence and seasons with absolutely no work. This is…